Online Media Buying

If you want to increase your revenue and maximize your ROI, then King Kong is here to help with
our revolutionary Facebook advertising strategies.
Facebook is one of the most effective places to promote your business and at King Kong, we
specialize in creating ads that drive profitable growth and reach more of your most desirable
customers.
Facebook ads marketing can be extremely competitive, but unlike other companies we focus on
creating ads that not only get your brand seen but also lead to lifelong customers.
In fact, our strategies have helped countless clients to double and even triple their profits due to
the number of leads generated from their Facebook campaigns.
Facebook advertising is definitely the way of the future and is becoming the number one way to
reach new customers and keep old ones. If you want your business to be on the cutting edge
when it comes to building a social media presence, King Kong is here to guide the way.
King Kong is a leading Facebook advertising agency and has helped countless Australian brands
to grow their social reach and increase profits.
Today, Facebook ads marketing is an extremely valuable tool for every kind of business whether
you specialize in e-commerce, B2B or B2C. Facebook marketing is also great for building your
brand, increasing customer awareness and building trust between you and the consumer.
When you sign on with our Facebook marketing agency, we will also share with you some of the
amazing tips and tricks that we have learnt along the way so you can maximize every single ad
dollar you spend.

The best Facebook marketing strategy is one which is customized to your particular target market,
tailored specifically for your business. There is no cookie-cutter approach here.
Every single business works in different ways, with different offerings, different opportunities and
different USPs (Unique Selling Points). Even more importantly, though, is knowing who your target
market is. Identify their pain points, their hopes and dreams, and their ideal situation. Where are
they in the buyer’s journey (have they just begun looking for the solution to their problem, or are
they completely unaware that a solution exists)?
Think about it like this; everyone is trying to move away from their current state into an ideal
situation. What is it that your business does that allows your prospective customers to enter that
ideal state? How should you position this?
Once you understand that your market is everything, then you can think about how to position
your business and your offering on Facebook.

Let us know what we can test for you!

This depends on a couple of factors. For example; if you’re already running traffic to your Shopify
website for an eCommerce brand and the conversion rate is healthy, we may not have to make any
changes. On the other hand, if we think of some recommendations (such as improving site speed
or adding more content) that would potentially improve your website’s performance, then surely
you’d be happy to make those changes, right?
For Lead Generation campaigns, we would be build out a sales funnel which includes landing
pages for Facebook traffic, so we won’t have to make any changes to your website. Once again,
we may make recommendations that will help to optimize the performance of your campaign.

Facebook and Google are used as ways to reach potential customers. Google is a ‘warm’ or ‘hot’ traffic source because people are actively searching for a product or solution to their problem. This makes it easier to convince them to make a purchase. Facebook is a ‘cold’ traffic source because people may not have heard of your brand before. Despite this, Facebook is still valuable because once your Facebook ads start gaining data, you can target the people who want or need your product/service. You can then increase your campaign budget, reach more people, get more clicks, gather more leads, and close more sales.